Traditionally, accounting values are measured by historical costs which are easy to verify. In recent years, there is increasing recognition that the trade-off of using historical cost is that the accounting value may not be as useful for making business decisions. Fair value is set at three levels, with increasing degrees of judgement required for the valuation. However, fair value may be less trusted than historical costs by investors because of the greater complexity and judgment involved. The “In Fair Value We Trust, or Not” Survey presents the attitudes and concerns of over 700 respondents toward fair value accounting.