The business world is facing technology disruptions that will re-define business models and strategies. To remain relevant, businesses must embrace digitalisation and transform their business models to utilise technological advancements. Among these innovations are data and analytics, which have become the heart of technological advancements.
ISCA, Singapore Institute of Technology and RSM Singapore have produced a joint report titled, “Data Analytics Adoption in Singapore SMEs”. This study seeks to understand the adoption of data analytics (DA) among Singapore small and medium-sized enterprises (SMEs) by examining their readiness and technological capability of adopting DA, the extent of analytics tasks embraced, the perceived “usefulness” of DA and their reasons for adopting or rejecting DA.