17 Jun 2015
At the 25th ASEAN Summit on November 20141, Singapore Prime Minister Lee Hsien Loong had said that “an ASEAN that is economically integrated, strong and united can better attract investments, create jobs, manage regional challenges, as well as be an effective platform to engage larger powers”. This is indeed true considering that ASEAN comprises 10 independent member countries, each individually too small to take full advantage of global opportunities and to withstand volatilities and shocks arising from both within and outside the region.
With China and India having become economic powerhouses and the rise of other countries, the business landscape has become even more competitive. But is your business ready for this single market with a population of more than 600 million?
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