09 Jul 2010
New CPA Singapore journal, with a circulation of over 22,000, boasts enhanced content, sleek design and compact size.
The Singapore Accountant has undergone a facelift. Our official publication has been revamped, and will bear the new title of CPA Singapore.
Besides a new masthead, CPA Singapore journal boasts a more sophisticated design aesthetic and revamped editorial sections. Readers can expect more feature stories and a new lifestyle segment while continuing to enjoy popular sections on technical updates and personality interviews. The journal has also been resized to a more compact format, making it more convenient for busy professionals to carry and read on the go.
The monthly journal goes out to more than 22,000 readers, comprising mainly ICPAS members, among whom are CEOs, CFOs, Financial Controllers, business owners as well as audit and accounting professionals
Dr Ernest Kan, ICPAS President and Chairman of the CPA Singapore advisory panel, said: “Our goal is to support our members by providing them with relevant offerings to help them succeed. In line with this, we aim for CPA Singapore to be the definitive journal for the accountancy sector in Singapore, and a valuable resource for everyone in accountancy and business, including our over 22,000 members.”
To carry out the revamp, ICPAS appointed MediaCorp Customised Publishing as its publishing consultant. Ms Phyllis Cheah, Assistant Vice-President, MediaCorp Customised Publishing, said “MediaCorp is proud to be part of the CPA Singapore revamp. To be involved in the publication of an industry periodical for financial movers and shakers is truly an exciting noteworthy milestone for us.”
She added that the company is exploring the possibility of making the journal available on newsstands at selected locations later in the year.
Ms Betsy Tan, ICPAS Communications Manager and Editor of CPA Singapore, said: “Working to improve the publication, we took into consideration ICPAS members’ feedback from a readership survey. In addition to a sleek design makeover, the new journal aims to deliver greater value to members in terms of editorial content. Be it business features, latest accountancy updates, career development or lifestyle tips, readers can find them all in CPA Singapore journal.”
Key sections in CPA Singapore include:
• In Depth – Feature stories on accountancy and business
• Communique – Updates on the Institute’s developments
• In the Know – Articles on technical subjects including corporate governance, tax, financial reporting and ethics
• Tips from the Top – Success stories from business leaders
• CPA Singapore Exclusive – Exclusive interviews with top personalities
• Your Money – Wealth management advice
• @work – Tips on career development and office life
• The Good Life – Lifestyle and leisure items
• Last Word – Commentaries by guest columnists
The July launch issue of CPA Singapore features a CPA Singapore Exclusive interview with Committee to Develop the Accountancy Sector (CDAS) chairman Mr Bobby Chin on the vision to transform Singapore into a global accountancy hub as well as Tips from the Top interview with Mr Chong Kee Hiong, CEO of Ascott Residence Trust Management.
CPA Singapore journal is distributed to ICPAS members and relevant stakeholders on a complimentary basis. It is also available for public subscription. Members of the public can email to firstname.lastname@example.org for subscription details.
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