25 Nov 2011
The national accountancy body, the Institute of Certified Public Accountants of Singapore (ICPAS), has launched an advertising campaign to reinforce the message that the CPA Singapore designation is the designation of choice for accountancy and business professionals as well as a differentiating factor for businesses and hiring managers when recruiting employees.
In ICPAS’ latest brand campaign, the key message “CPA Singapore: Catalyst for Success” communicates to professionals the key benefits which possessing the prestigious professional designation have on their career success. “CPA Singapore: Trusted Asset for Business Success” is targeted at businesses and hiring managers, demonstrating how CPAs Singapore are a vital asset in their business team. The campaign will be activated through a targeted mix of outdoor, print, online and social media.
In tandem with the Government’s 10-year blueprint to transform Singapore into a global accountancy hub by 2020, demand for qualified accounting professionals with the right credentials is expected to grow significantly and people are encouraged to advance their careers by tapping on the opportunities.
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