11 Jul 2018
The ISCA 2017/2018 Annual Report, “Soaring Higher”, has garnered a Platinum Award for design excellence at the 2018 Hermes Creative Awards.
Based in the US, the Hermes Creative Awards is an international competition for creative professionals in concept, writing and design of traditional and emerging media. Administered by the Associate of Marketing and Communication Professionals (AMCP), comprising several thousands of marketing, communications, advertising, public relations, digital media production professionals, the Awards recognise outstanding work in the industry.
More than 6,0000 entries from around the world were received in 2018 for the Awards. About 15 percent of entries received the platinum award, the highest honour. About 20 percent received the Gold Award and about 10 percent received honourable mentions.
The title of the annual report – Soaring Higher – connotes growth and the aspiration to constantly do better. Fueled by man’s desire for flight, the aviation industry has continuously evolved to scale greater heights. Along the same vein, ISCA has continually sought to advance the accountancy profession. Images that depict aviation’s steady progression and technological advancement symbolise ISCA’s efforts to drive the accountancy profession’s development.
The image of the turbine engine serves as a visual representation of the desire to soar higher. Aviation motifs are used throughout the annual report, in keeping with the theme
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